Why do I do this?

Reading job ads isn’t a fun pastime. Browsing the horrid sameness of careers websites isn’t something you do with a bunch of friends on a Saturday night. The online job boards aren’t as exciting as video games or YouTube. And yet, I’m compelled to do all these things. I’m compelled to, precisely because of how boring they are.

I’m here to put an end to the horror. I’ve declared war on bulleted lists of jobs in newspapers, I’m lobbing creative grenades at the bog-standard recruitment tactics and charging into the breach between how companies talk about work, and the experience of being part of the team. I know there’s a better way. A more honest way, a way that companies can build their own brands, and create passionate, engaged employees.

I know this because I’ve done it. I’ve built social media recruitment campaigns and used human stories to attract and secure great talent. I’ve run internal communications campaigns to excite, inspire and re-energise people. I’ve worked with brands to make them recognisably better employers, and along the way, reduced reliance on external agencies, delivered better ROI on advertising, and revived the belief that work can be something more than 40 hours of torture.