Mobile recruitment apps for corporates are a bad idea
// July 19th, 2010 // No Comments » // Recruitment Marketing
Applications (or apps, as we now call them) for mobile devices are the new black. With smartphone technology advancing, new devices and a flood of marketing and journalism around the app market, there’s plenty of noise. Apps are the new silver bullet, the must-have part of any process. At least, according to some. Not me.
The point of mobile apps is repetition. They’re designed to be used multiple times. If you’re downloading a program to your mobile device, you’d want it to be something you use time and again. Like ordering a pizza, or logging into Twitter, or taking photos. They’re designed to perform a specific repetitive function for the user.
