The case for craftsmanship
// December 6th, 2011 // 1 Comment » // Employment Branding
Last week, at the ATC Social Media Conference in Melbourne, I heard one of the speakers suggest something I found remarkable. Bill Boorman told the audience that, in his view, any content ‘that took longer than ten minutes to produce’ was overcooked. Bill’s argument was that raw content was automatically more authentic, and that ‘snap shots’ were more honest than ‘wedding photos’.
I disagree.
