Comments on: Employee Behaviour And The Social Web

By: Jess Booth

Jess Booth — Wed, 10 Mar 2010 01:59:57 +0000

Love it. Our Social Medias Policy is similar although it does say that is only applies when we are participating in social media in an authorised capacity or when we are referring to our org in a personal capacity.

Means you can’t go off about your org on facebook just cos you don’t have the company listed on there.

By: admin

admin — Wed, 03 Mar 2010 22:52:24 +0000

Hey Hiranya,
I don’t think there’s a sure-fire way to make your employees into ambassadors. I think the best method of gaining employee advocacy for your employment experience is to actually improve the experience itself. If you make the experience positive and meaningful for your empoyees, they’re more likely to defend you from criticism, and promote the things you do really well.

The key in doing this is to find the things that your employees will talk about among their social groups, particularly people in the same industry. This means your improvements, and the communication programs around them, should be relevant and in line with your employee value proposition. That way, the conversation is already heading in a direction which promotes your brand to the right people.

Having said that, there will always be people who prefer to complain about the expectations you’ve failed to meet. Those people, by becoming serial complainers, are identifying themselves as having either legitimate concerns (which you can address offline) or just having an axe to grind.

By: Hiranya

Hiranya — Wed, 03 Mar 2010 08:11:13 +0000

Well, it is a very thin line that one must tread while they are on the social web… especially if your colleagues are on your friends list.

My qs to you is how does one make the employees brand ambassadors on the social domain?