Recently, I’ve been reading up on user experience design. Largely, it’s been driven by the part of my role which includes redesigning our corporate intranet to deliver better information to our staff. So like a good little boffin, I read about web design, and SharePoint design, and building for user value, and creating meaningful interfaces. And something funny happened. I tried to apply it to being an employee instead of just using the intranet.
Your EVP and your employer brand are ideally connected to the employee experience. Not just as the result of it (which you gained through research and focus groups and surveys and such) but a continual cause-and-effect. Your brand is at its most effective when it is used to influence how employees feel about working for you, and how they connect with you. For many companies, this is about internal reinforcement – you told us you work here for X, so we’re going to provide more of X. X is great! Hooray for X, which we provide!