Workplace Romances – Jared Woods

Pictionary And Your Employer Brand

// September 21st, 2009 // Employment Branding

Pictionary is a great game. For those who don’t know, it involves a team of at least two people. One draws on a pad in an attempt to define a concept/thing and the other has to guess what it is. The words come off pre-set cards, and guessing correctly moves you around a board.
The reason Pictionary is such a great game is that it relies on finding common ground with your team mate to explain your ideas. The different ways peolle explain the same ideas make the game lots of fun. Often, the results of missed mental connections can be hilarious, frustrating and very entertaining.
So here’s three questions for you about the way you advertise your employer brand that came from my Pictionary game on Saturday.

1. Could you communicate what it’s like to work for your company without any words at all?
2. If husbands and wives and friends and lovers are on such different wavelengths, how do you know that they see what you see?
3. If imagery an visual story telling is faster, more emotive and more easily absorbed than text, what is your current visual identity saying about you as an employer, or a business, or an ethos?

There aren’t any right answers to these questions. Just as there aren’t right answers to questions about what to wear or say or eat. However, it’s important to think about what your recruitment and employment brand is saying outside of the words you use.